The success of Playtime is Over got Lil’ Waah a spot on BET’s “The Backroom,” and later led to an appearance on BET’s “106 and Park” with Swizz Beatz. At the ripe age of ten, The Source Magazine and Hip Hop N More premiered his first single, “Pop A Wheelie,” from the Swizz Beatz-hosted mixtape Playtime is Over. Lil’ Waah was featured on BET’s “The Cipher” alongside DMX and DJ Premier. As Waah Dean’s son, Lil’ Waah has been able to truly immerse himself in the rap game and learn the inner workings of the music industry from industry leaders including, but not limited to, DMX, Swizz Beatz, and Cassidy. In 2002, but spent most of his childhood at Powerhouse Studio, where he discovered he had a real interest for music. Lil’ Waah, as he is known in the industry, was born in Harlem, New York – a neighborhood famous for its swagger. Not only does Waah look for artists who are passionate about their music, but he also searches for writers and producers who are CEOs in the making.This time around, while Waah’s approach will still utilize traditional music operations but will bring a new flare to the music industry while embodying family value and family business.įOLLOW “WAAH DEAN” Waah” Joaquin Dean Jr., the son of Ruff Ryders’ CEO Joaquin “Waah” Dean, is a 17-year old Hip Hop/ Rap prodigy and actor who has a long history in the music industry. Along with Ruff Ryders Indy, Waah has structured and established systems all over the world including, but not limited to, Ruff Ryders Radio, the charitable Ruff Ryders to the Rescue program, a marketing company, and a consulting company, all of which anyone with a Ruff Ryders’ membership can get involved. Ruff Ryders grew only more prolific as a host of Ruff Ryders’ projects earned platinum and gold awards, but it goes to say, no matter how successful the Ruff Ryders became, Waah always ensured the community was able to eat, as well. At its pinnacle, Ruff Ryders went on to release five label compilation projects over the course of a decade. From its Yonkers, New York headquarters, the company launched the careers of DMX, Eve, Swizz Beatz, Cassidy, The Lox, as well as solo releases from all three members of The Lox (i.e. As one of the most recognizable executives within the music industry, Waah set a tone across the world after co-founding Ruff Ryders Entertainment in 1988. Waah’s long standing career in music has seen him work over 28 years, alongside his brother, Darrin Dean, and sister, Chivon Dean. Waah’s extensive knowledge and appreciation of the industry has allowed him to diversify his revenue streams through playing an integral role in supporting the streets, managing a music label, monitoring 400+ Ruff Ryders chapters, and growing an independent platform that assists developing Double R companies. Through his position as Ruff Ryders’ CEO, Waah has considerable influence in the industry and a vast presence amongst the community.
Waah Dean, who was born Joaquin Dean in Bronx, New York, is one of the most influential and nationally respected figures within the Hip Hop/ Rap community. This time around, while Waah’s approach will still utilize traditional music operations but will bring a new flare to the music industry while embodying family value and family business.
Ruff Ryders bicyclist would pop wheelies in the street and Lil Waah and his brothers ride quads bangees with a whole team/group of Young Ryders bikers.
Keeping the Ruff Ryders legacy alive through showcasing the next generation and their movements that will impact the youth all over displaying bikers with a love and passion for music and extreme sports. Young Ryders also features bikers such as Malissa and Betsy who are Bronx natives and young talented women looking to change the view of female bikers through the Young Ryders initiative. Young Ryders features a couple of established acts, such as Lil’ Waah, who’s Waah’s son the leader of the new generation and extension of Ruff Ryders previous impact. Young Ryders consist of Lil Waah, Medium Waah, Darrell, Lavelle and other relatives and friends between the ages 11-25. Ruff Ryders new division Young Ryders embodies music, the bike lifestyle and community work for the youth through sports and more.
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